Providing turnkey solutions that manage risk, streamline costs, and optimize energy.

We are a SaaS analytical platform built by industry subject matter experts. Our innovative technology seamlessly integrates with your operations.

Energy Reinvented

Transmission tower with a blue color overlay.  Firefly Energy Solutions is a Saas product focusing on electricity

WE ARE

Electricity

Natural gas pipes with an orange color overlay. Firefly Energy Solutions is a Saas product service that focuses on natural gas metering.

WE ARE

Natural Gas

Wind power and solar panels with a blue color overlay. Firefly Energy Solutions is a Saas Product for renewable energy markets.

WE ARE

Renewables

Model your energy costs without simplifying assumptions.
Lower your environmental impact without compromise.

Primera is an analytical SaaS platform created by energy experts who are committed to accuracy, transparency, and efficiency.

We compile big data to deliver up-to-date and reliable solutions to our volatile and ever-evolving industry.

Our Products


Our modular platform ensures your operations continue as you intended — only better.

We deliver turnkey solutions using top of the line technology that seamlessly integrate with your operations. 

We understand that your systems and processes are critical to a smooth operation. With that in mind we built our platform to be agnostic to your choices, providing you the choice and flexibility to manage your business however you prefer.

Firefly Energy Solutions Products entail Load forecast, Pricing, Risk Management, Asset valuation, Settlement, Analytics to simplify and streamline energy services.

The Primera Difference


Two triangles demonstrating Firefly's bottoms up approach versus the industry's tops down approach to analytics.

Deep Domain Knowledge 

Primera is the result of our deep vertical understanding of load forecasting, pricing, risk and asset management, energy analytics, running operations, M&A, financing, among others. 

We consider every detail because we appreciate how small details shape significant solutions. Our modeling does not make any simplifying assumptions of volume and cost components. 

Our “bottoms up” approach looks at meter level data plus data that includes age of buildings, property square feet, weather patterns at a neighborhood level, and more. 

Our analytics also looks at market level data. We do this with the level of detail necessary to properly and accurately model COGs, valuations, and assessment of market risks.

Industry “tops-down”approach causes over-simplifications and introduces unnecessary errors causing lack of visibility and increased risks/costs.

A Flexible Modular Platform

Our subscription platform allows you to select the exact solutions you need. Each of our modular products independently integrates with your operations. It has been designed to be system agnostic.

We have partnered with strategic players in this industry to ensure integration is as seamless as possible. Major EDI, Billing, Settlement, and Market data providers work closely with Primera to ensure all data is communicated among systems as efficiently as possible.

Firefly Energy Solutions Saas Platform offers modular data to pull for detailed data including weather, demographics

Unique Customer Segmentation Capabilities

We collect an abundance of actual customer characteristics to create accurate and highly strategic analyses. 

The fast and simple-to-understand data results in lower COGs, better governance, and insights into meter level analytics, providing an expansion of the customer segmentation and value analytics capabilities that are available through our platform.

Graph demonstrating energy usage of residents who work from home versus residents who work outside of the home. Fireflly collects actual customer characteristics to increase accuracy and strategic analytics.